SUPERPOP KOREA

At the ‘SUPERPOP KOREA’ festival, VAXINE unveiled an integrated platform combining spatial branding, merchandise, product collaboration, and live performance. 

A large kinetic object installed at the centre of the venue served as the brand’s futuristic aesthetic anchor, drawing in crowds as the festival’s main spot. 

A pre-released cinematic film was seamlessly integrated with the visual stage and live performances, generating significant viral traction on social media. 

This collaboration — merging festival promotion with brand storytelling — maximised audience engagement and introduced an unprecedented approach to brand expression.

📍 Kintex, KR
📆 2025.5.17 – 18
🔗 #VAXINE #TheNewLanguage #FutureElegance #Superpop #festival